This is required for our payments to work. Stripe is our payment provider and they may set some cookies to help them with fraud prevention and other issues. Without targeted, precisely written meta descriptions, you could be missing out on clicks and conversions. John is a blogging addict, WordPress fanatic, and a staff writer for WordCandy.co. You might also include specifications such as price and other product info. There are also category pages to consider. As research shows, custom meta descriptions are able to increase your CTR up to 5.8%, which is a good outcome considering the little resources you might need to craft them out. Increasing your CTR from 4% to just 4.5% in this instance would result in almost 100 more clicks.. This is where your WordPress meta description comes in. See that you donât place keywords more than 10. However, itâs just as important to understand how to create effective descriptions that produce results. At this point, you know how to add meta descriptions to your site and content. Let us show you the Kinsta difference! 6 Best Astra Theme Alternatives That Are Just... Add unique meta descriptions when creating posts or pages. The term meta description indicates an HTML attribute that forms a snippet for a website providing its summary. Keep it around 160 characters long. Just write a description and title as you did before. Setting up a meta description in WordPress is actually a simple task. Most importantly, earn your click by proving that your website has exactly what people are looking for. With that, your homepage search results should soon update to show its new meta description. Itâs the summary that shows up below the title of your blog post or page whenever your website appears in search engine results. Check out these 50+ actionable WordPress SEO tips we used to increase organic traffic to our site by 78% in a single year! Optimizing this element helps you grab their attentionÂ and communicates important information to the search engine itself. A good meta description will do a great job at engaging people and will allow internet users to better understand what the brand is about! We have more information on how to maximize your meta tag references below. Click Edit Snippet and start typing in the Meta Description section. Meta descriptions are a general overview of the contents of your site. First, however, letâs check out some related options offered by Yoast SEO. For primarily informational pages such as blog posts, you may not want your description to read like a blatant advertisement. Due to the sheer amount of large-scale SEO strategies available, it can be easy to overlook some of the smaller (but still important) tasks. They want answers. Neither are very difficult, but one involves using some code and accessing your site files, and the other one involves using a plugin. You can accept all cookies at once or fine-tune your preferences in the cookie settings. That wraps up everything you’ll need to know about adding meta descriptions with Yoast. The bar underneath will change colors to let you know if your description is a good length. I said “more control”, not “total control.” Google won’t always use your meta description, though. Consider including a call to action, like “save money”, “read our review”, or “learn more about meta tags”. Here are some tips for writing a meta description for a few key types of pages. Check out our plans. Targeting a popular keyword and including it in your description may result in bold, noticeable text. It analysis your keywords, length, type of sentence and tells you if its a good one. We offer many public health services, visit our site for more information and to contact our offices.â Since Yoast is the most widely used, we’ll show you how to add a meta description with that one. Let’s install Yoast now. You can’t make your snippet an unlimited length. Paste in this code anywhere betweenand . Optimizing your website for search engines requires implementing a variety of techniques â both large and small. We have made sure no personally identifiable information (PII) is sent by anonymizing IPs. Actually a simple and direct plugin like WP meta SEO or a more fully-featured SEO suite control over people! Back to the Kenton Hardin Health Department serving Hardin County Ohio and areas. Only set a default snippet for a category page everything you need to create effective descriptions that results! Choosing your hosting service wordpress meta description checking top ranking providers newsletter we 'll remove the newsletter subscription box you. Simple task for tag and custom taxonomies are edited in similar fashion but most! 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