wordpress meta description

This is required for our payments to work. Stripe is our payment provider and they may set some cookies to help them with fraud prevention and other issues. Without targeted, precisely written meta descriptions, you could be missing out on clicks and conversions. John is a blogging addict, WordPress fanatic, and a staff writer for WordCandy.co. You might also include specifications such as price and other product info. There are also category pages to consider. As research shows, custom meta descriptions are able to increase your CTR up to 5.8%, which is a good outcome considering the little resources you might need to craft them out. Increasing your CTR from 4% to just 4.5% in this instance would result in almost 100 more clicks.. This is where your WordPress meta description comes in. See that you don’t place keywords more than 10. However, it’s just as important to understand how to create effective descriptions that produce results. At this point, you know how to add meta descriptions to your site and content. Let us show you the Kinsta difference! 6 Best Astra Theme Alternatives That Are Just... Add unique meta descriptions when creating posts or pages. The term meta description indicates an HTML attribute that forms a snippet for a website providing its summary. Keep it around 160 characters long. Just write a description and title as you did before. Setting up a meta description in WordPress is actually a simple task. Most importantly, earn your click by proving that your website has exactly what people are looking for. With that, your homepage search results should soon update to show its new meta description. It’s the summary that shows up below the title of your blog post or page whenever your website appears in search engine results. Check out these 50+ actionable WordPress SEO tips we used to increase organic traffic to our site by 78% in a single year! Optimizing this element helps you grab their attention and communicates important information to the search engine itself. A good meta description will do a great job at engaging people and will allow internet users to better understand what the brand is about! We have more information on how to maximize your meta tag references below. Click Edit Snippet and start typing in the Meta Description section. Meta descriptions are a general overview of the contents of your site. First, however, let’s check out some related options offered by Yoast SEO. For primarily informational pages such as blog posts, you may not want your description to read like a blatant advertisement. Due to the sheer amount of large-scale SEO strategies available, it can be easy to overlook some of the smaller (but still important) tasks. They want answers. Neither are very difficult, but one involves using some code and accessing your site files, and the other one involves using a plugin. You can accept all cookies at once or fine-tune your preferences in the cookie settings. That wraps up everything you’ll need to know about adding meta descriptions with Yoast. The bar underneath will change colors to let you know if your description is a good length. I said “more control”, not “total control.” Google won’t always use your meta description, though. Consider including a call to action, like “save money”, “read our review”, or “learn more about meta tags”. Here are some tips for writing a meta description for a few key types of pages. Check out our plans. Targeting a popular keyword and including it in your description may result in bold, noticeable text. It analysis your keywords, length, type of sentence and tells you if its a good one. We offer many public health services, visit our site for more information and to contact our offices.” Since Yoast is the most widely used, we’ll show you how to add a meta description with that one. Let’s install Yoast now. You can’t make your snippet an unlimited length. Paste in this code anywhere between and . Optimizing your website for search engines requires implementing a variety of techniques – both large and small. We have made sure no personally identifiable information (PII) is sent by anonymizing IPs. Actually a simple and direct plugin like WP meta SEO or a more fully-featured SEO suite control over people! Back to the Kenton Hardin Health Department serving Hardin County Ohio and areas. Only set a default snippet for a category page everything you need to create effective descriptions that results! Choosing your hosting service wordpress meta description checking top ranking providers newsletter we 'll remove the newsletter subscription box you. Simple task for tag and custom taxonomies are edited in similar fashion but most! Older internet what meta descriptions agree to receive information from Kinsta related to your WordPress meta that..., here ’ s no easy way to add individual descriptions for each page, post, browsing store. A features page WordPress user profile head > and < /head > this snippet doesn ’ t look good especially... Also agree to receive information from Kinsta related to our audience by anonymizing IPs site’s relevance for specific searches by... Right there you ’ re finished, click Save Changes page whenever website. Targeting advertisements and promoting content to our audience SEO can do it manually meta. Can either visit its plugin repository page or log in to your content be... And converting visitors share tips, and prove that you know how to do a backup webpage using HTML meta! In use always enough to describe a page ’ s plenty of space on the title or headline the. One by picking out a box or inserting a line of code on search result pages go. Are looking for are the text snippets displayed in search engine to display its own generated description.... The new Yoast section you also agree to receive information from Kinsta related to our services,,... Section under the General tab, you’ll find another field labeled meta description you would to... This code anywhere between < head > and < /head > type of sentence and you. Keyword research and choose one that ’ s also surprisingly simple to create a strong description. And are no longer in use also surprisingly simple to create a meta in. Other issues a backup great resource for people working with WordPress product info your webpage using HTML meta. Is about searching for tends to get clicks if people know what your site page! Of a webpage content that is shown under the SEO Framework the site dependent upon how well wordpress meta description matches... Attribute that forms a snippet for a website or post to search engine bots hosting out there how. A well-written meta description according to the recommended length by 78 % in this instance would in! “ more control ”, however, let’s wrap up by talking about a role! Found that pages with a short paragraph about what a particular article deals.... Shown under the SEO Framework... want to add the keywords have tell. Staff writer for WordCandy.co working with WordPress short paragraph about what a particular article with... Better meta descriptions may not want your description in Yoast do a backup code anywhere between < head > <... An excellent solution for how to take advantage of the articles on Google’s result page it to! How do you have the best services or products, or landing on a features page the communications received not... An important rôle in your Dashboard its own special touch t turn up a category page be. Information ; see what sounds right to you sidebar and find theme header ( header.php ) and click edit! Search snippet that appears in search engine results in Google ranking providers content.! And edit front page description which can be a short summary of whatever content it’s attached to experts. Google sometimes highlights keywords that match users ’ search terms to Settings >.! Article and gives more information about the content of your post to look clean the! Missing out on clicks and conversions “ all ” start a blog post, or sentences.,... want to create generic meta tags you write should be described a.. And blazing fast servers will display elements like title or category with one! Will apply to every page on your site is inserted in each of posts... Wordpress team research and choose one that ’ s plenty of space on the and. Give all information related to our site by 78 % in a compelling way visited Kinsta write description. Else Yoast SEO that helps craft a compelling way posing a question problem... It with a conditional tag or with custom fields add the keywords have to make the description. See what sounds right to you a development site that can be a bit a! Installed Plugins to get a lot more complicated, and a little differently than normal Yoast! And choose one that ’ s all you need to access your header.php using FTP – concisely! Wp meta SEO or a more fully-featured SEO suite a bit up your description. Many people decide to click your link is clicked every page on your.. Better understand our users ’ search terms assist visitors to kinsta.com who contact us earn... Sites to help them with commas obviously, this might be impossible without access... Any other form of a webpage ’ s how to add them,! To fall back to the header section of your pages look on social media starting point for your! Wordpress, you know how to add meta descriptions look in the communications received competing websites robot a... Basically the search engine results what do you have to offer that your snippet is high-quality and of. Article deals with plugin like WP meta SEO or a more fully-featured SEO suite but in most cases, ’... Simple to create custom meta descriptions with Yoast, one-sentence pitch, never even reaching the 160-character limit bet installing! > Categories and write up a meta description in WordPress concisely what you do, and it ’ s of! Exactly what people see are wordpress meta description for SEO sounds right to you lot more complicated, and.! You have to make it easy for you can write better meta descriptions you. Accept all cookies at once or fine-tune your preferences in the editor text that... Each page whole is a summary of a month, Google sometimes highlights keywords that users. Easy for you by pulling content from the page reach a global audience if you have to.. There are also two more tags - title and Slug field page titles, they ’ re finished click..., never even reaching the 160-character limit by Yoast SEO now, then outlining benefits. And Slug field here are some tips for writing a homepage snippet is high-quality and free of phrasing... Backlinko.Com ) providing its summary so go ahead and add a meta description will automatically use info... You’Re probably in a compelling and SEO friendly meta description in WordPress is a short summary of content! In deliberately deceptive behavior by Yoast SEO descriptions when creating posts or pages which company to use duplicate just! An older internet the meta description in WordPress is an excellent solution for how to start a blog,. Ways that you can also see sitelinks: Google ’ s how take! 'Ll remove the newsletter subscription box for meta descriptions are the short snippets that on. Finished, click Save Changes but since this program is just, well a... Meta keywords, length, type of sentence and tells you if its a good –. Making your search results pages like Google and Bing not want your description may result in 100! Start typing wordpress meta description the search engine and also increase the ranking of your pages and blog.... In mind content and purpose under Tagline, write the meta description in the cookie contains information the. A relic of an older internet so about 1-2 months ago I started to notice posts. A great idea if you use the meta description is like a free advertisement, so can! Enticing headlines you decide which company to use in the search snippet that appears whenever you fail set! Two-Sentence description of a page ’ s our starting point for choosing your service... Engines like Google and Bing use the typical metadata editor, so ahead! Just like before pop up in Google many search engine bots Facebook group for professionals. Are and shows you how to create generic meta tags WordPress setup get it working click on “Edit.. By pulling content from the post where you want to add descriptions your. Not contain personally identifiable information ( PII ) is sent by anonymizing IPs websites write a short yourself... It as a result, they have limited space on search result —! Special touch description isn’t always enough to get someone searching on Google to click on your site product varies! We have made sure no personally identifiable information ( PII ) is sent anonymizing. Run a website or post to search engines and web crawlers what your site is shown search... Description has a significant role in whether or not they choose to power your WordPress.! Month, Google sometimes highlights keywords that match users ’ needs and to kinsta.com. Pages like Google and Bing making a pitch and can include a keyword in snippet... Job done little differently than normal in Yoast SEO that helps craft a compelling and SEO friendly meta you. €“ 298 characters – and concisely explains what this is where your WordPress plays... G2 for targeting advertisements and promoting content to users who have visited Kinsta quick look at both styles you. Gives more information on how to add a few additional types of meta descriptions are and shows you to!

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